Posted by: Female Perspective | October 23, 2010

Chapter 12: Crisis Communication

Chapter 12: Crisis Communication

Every company needs to realize that at some point an event will occur that may effect the reputation of the company.  The way that the crisis communication is handled can either lessen or worsen the effect that the event will have.  An effective response revolves around not just what the company says, but also what they do. 

Time is not one’s friend when dealing with crisis communication.  The sooner that a company acknowleges that there is an issue, the quicker a plan can be put into action to take care of the damage. 

A crisis is not some major catrostrophic event that will ruin a company’s reputation.  A crisis is simply something that if left alone will cause severe damage to a company’s reputation, operations, or finances.  If a crisis is not dealt with immediately, it will turn into something much more damaging and you will only be left with more problems.   

**all this information came from the book, Reputation Management by John Doorley

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