Posted by: Female Perspective | October 2, 2010

Chapter 7: Community Relations

Chapter 7: Community Relations

A company not only has to obtain legal licenses in order to operate, but they also need the metaphorical “license to operate”.  This license is given by the community and is based on the written and unwritten set of expectations between the organization and community.  The best way to do this is to become a “neighbor of choice”.  This can be achieved by establishing programs and practices that over time will make the choice of the community.

Edmund Burke writes of three strategies to building a company’s reputation within the community:
Build sustainable and ongoing relationships with key individuals, groups, and organizations.
Institute practices and procedures that anticipate and respond to community expectations, concerns and issues
Focus the community support programs to build relationships, respond to community concerns, and strengthen the community’s quality of life.

Joe Hardy, founder of 84 Lumber, created six relationship building principles:
1. Be involved. Be committed.
2. Building reputation, one relationship at a time, is good business.
3. Choose the right projects. Be strategic.
4. Keep moving ahead.
5. Embrace diversity.
6. When things go wrong, fix them as fast as you can.

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